Sales Manager
100.1 CLG FM & Oldies 13 AM
Darren Taylor
darren@wclg.com

Darren has a degree in Radio and T.V broadcasting from Cal State L.A. and has worked in advertising for over 5 years.  In addition to a wealth of experience, Darren has taken advantage of many professional trainings and seminars.   

Account Executives

Sean Anderson
sean@wclg.com

Tarah Formica
tarah@wclg.com

Marketing your product or service is never easy.  How do you make an impact in a crowded advertising environment?  Which media will work best?  How do you combine two or more media for best results?  And what should your message be?

Marketing is more complicated than it’s ever been.  That’s why we work hard to keep up with the latest research and information.  And while our job is to sell advertising (and we admit it) if your campaign doesn’t work, you won’t be back to buy more.  We have a vested interest in helping you design a campaign and a media plan that get results!

--An experienced sales team with years of training and market experience.

--With TAPSCAN and Maximizer software and data from Arbitron, we can pinpoint when your target customer is most likely to be listening.

--A 4-part formula that analyzes all the elements of your marketing chain to identify your strengths and weaknesses.  Our customers love the way this brings their situation into focus.

--The latest marketing research, giving us insights on what will and won’t work.

--Professional writing and local production as well as a very good and affordable out-of-market production service for the kinds of voices and production we don’t offer on-site.

Your goal is to attract more customers.  Out goal is make you a happy customer!

The desire for instant gratification is one of the most common causes of advertising failure.  The ad that creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgotten immediately following the "expiration" of the offer.  Such ads are of little use in establishing an identity for the advertiser in the mind of the consumer.  That's just one cause of advertising failure.  There are 11 more and we'd be happy to share them with you.