How will the Penguins be different under Fenway Sports Group?

For Fenway Sports Group LLC, adding the Pittsburgh Penguins, a hockey team that takes pride in the value of its brand, would be another high-profile entity in their realm. Led by billionaire businessman John Henry, Fenway Sports Group owns — to some degree — some of the most iconic sports franchises around the globe, including the Boston Red Sox, Liverpool F.C. and RFK Racing.